Jo Pritchard

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Jo joined Bryers in 2022 after many years as legal director of the intellectual property department of a leading law firm. She is a highly experienced intellectual property solicitor with a focus on delivering commercial outcomes for clients as well as providing innovative, cost effective services.

Jo works with businesses, from early-stage companies to established multinationals, to protect, enforce and exploit their intellectual property both in the UK and globally.  Brand management and brand protection in both on and off line environments are a core part of Jo’s practice with particular experience with clients operating in relation to drinks, fashion, leisure, retail, renewables, healthcare and financial services.

Legal 500 has recognized Jo as a Leading Individual in Intellectual Property for a number of years: “Jo is very creative, strong and strategic. She is very pragmatic and straightforward”, “Jo is fantastic, she is very knowledgeable and works with the business to provide strategic advice to best protect our IP and provides clear guidance”.